As consumers contribute more time and mindshare to mobile devices, it’s no surprise that advertisers are spending more on mobile inventory. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets. We also allow media buyers to identify and target users across devices while providing full transparency. Flexible deployment and support from an experienced mobile ad tech partner In-app monetization solutions are not one size fits all—you get to choose the best integration option for your business. Leverage the technical expertise from PubMatic. Our SLA includes support for PMPs and PMP-G with tools for deal set-ups, troubleshooting, and support from demand specialist for optimization strategies.

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OPENWRAP SDK

In-app header bidding technology built from the ground up from our SDK team to support Prebid. This lightweight SDK connects to multiple cloud demand partners to improve app performance and increase competition for your inventory.

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OPENWRAP: PREBID AS SERVICE

Ensure your monetization strategies are built with cross-screen consumption in mind with our header bidding products, including OpenWrap, which allow publishers to optimize yield across their mobile web and in-app inventory.

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PRIVATE MARKETPLACES

Leverage premium opportunities in mobile with our PMP offerings to connect with consumers who are engaging with premium content on mobile devices more than ever before.

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Through OpenWrap SDK, we have been able to seamlessly integrate two new demand partners, resulting in increased revenue and very competitive CPMs. Service and consultation have also been outstanding. Together, the PubMatic team and platform have allowed to us to spend less time managing our ad monetization and focus more on creating and delivering quality apps.

JIM DEFALCO, CEO, SCORES

REPORT

Understanding In-App Header Bidding


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After A Year of Consumer Growth, Mobile Takes Center Stage in 2021 Planning

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