Empowering publishers with control and transparency, while accelerating innovation through open-source and enterprise tools.


 

TRENDS & CHALLENGES

By 2025, programmatic ad spending, excluding search, will represent 87% of global digital ad spend. Programmatic spending is growing on mobile, video, and OTT/CTV. According to Magna, mobile programmatic ad spending is expected to grow to $175 billion in 2025, from $102 billion in 2020, representing a compound annual growth rate of 11%.

 

SOLUTION

OpenWrap is the most complete wrapper solution with more than three years of development and 100+ global clients. OpenWrap provides enterprise-grade management and analytics tools, while providing the transparency and flexibility of Prebid open-source.

KEY FEATURES

  • IDENTITY HUB

    OpenWrap is pre-integrated with Identity Hub, PubMatic’s leading ID management tool. Built on Prebid, publishers can activate top ID partner solutions with a few simple clicks

  • OPENWRAP SDK

    Bring header bidding to your app. We combine the lightweight Prebid SDK with enterprise tools, making it easier to integrate, access top demand partners, and manage setup — all within one UI

  • BROAD ACCESS TO DEMAND

    Leverage supply path optimization (SPO) deals with top demand partners, including integrations with hundreds of DSPs

  • OMNICHANNEL SUPPORT

    Accept demand across all ad formats and devices, including: video, in-app, native, and CTV


 

+26%YOY

OpenWrap increased Dictionary.com’s header bidding revenue +26% YoY over Prebid alone.

OpenWrap empowers our entire team (yield managers, analysts, product manager, web developers) to focus on their core strengths: using data and technology to build a great website and user experience while leveraging PubMatic’s strength in header bidding ad technology.

HELPING PUBLISHERS MAXIMIZE THEIR MONETIZATION POTENTIAL

GET IN TOUCH

RESOURCES

Improving Web Vitals Scores with OpenWrap or Prebid.js

Google has announced that starting in May 2021 it will use Core Web Vitals as a ranking factor for search results, placing greater emphasis on page experience signals.

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State Of Omnichannel Wrapper: US Market Landscape Study

As consumers’ time is increasingly divided across screens and channels, publishers are demanding header bidding solutions that help them monetize that engagement. 

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How a Simple A/B Test Can Dramatically Improve Ad Monetization

Tina Tsang is the Director, Customer Success, APAC at PubMatic. Here, she explains how online media brand 9GAG used simple A/B testing to improve ad monetisation and this method can be used by other publishers and advertisers.

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