IDENTITY HUB

Identity Hub extends the preferred open-source, Prebid User ID module, to solve publishers’ need to prioritize adopting the major and broadest ID partners with the enterprise management capabilities and dedicated support required to efficiently increase ad revenue, all at no additional cost.

  • Leverage existing Prebid User ID module integrations, including over 10 major partner IDs such as LiveRamp, The Trade Desk Unified ID, Criteo ID, Britepool, ID5, LiveIntent, and more
  • Manage implementation and configuration of partner IDs through an intuitive UI, without the need for valuable developer resources
  • Track the incremental value of each partner ID with built-in analytics and reporting
  • Increase programmatic ad revenue by ensuring the buy-side can recognize the publisher’s audience and bid on its inventory

ID AGNOSTIC

PubMatic’s identity solution allows for the use of any advertiser preferred user identifier in a scaled and privacy-compliant fashion, providing advertisers with the de-annonymized addressability of the walled gardens across the web.

OPENWRAP INTEGRATION

Identity Hub is pre-integrated with OpenWrap, our leading Prebid-first wrapper solution, so publishers can easily activate the tool with a few clicks. It can also be deployed as a stand-alone identity resolution tool for publishers using other wrappers.

HELPING CLIENTS ADDRESS ADDRESSABILITY

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RESOURCES

Getting Ahead of the Coming Cookie Chaos

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WTF is The Future of Identity and Addressability

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The Present and The Future of Audience Addressability

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With PubMatic’s Identity Hub, Japanese publisher Kobe Shimbun saw lifts of up to 667% in ad spend

Since deploying PubMatic’s Identity Hub, Kobe Shimbun has dramatically improved their monetization, seeing lifts of up to 667% in ad spend.

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Identity Innovations Will Create Complexity, Shared Standards Can Help

The independent identity solutions being introduced into the market aren’t as good as a common industry standard, but they are probably going to be the best we have for some time to come.

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PubMatic Enhances Identity Hub with Expanded LiveRamp Partnership

PubMatic’s Identity Hub is quickly becoming the market standard for publishers looking to seamlessly manage multiple identity solutions and maximize revenue.

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